Case Study
Urban Pizza
A fast cusual restaurant with fresh and organic toppings served in a unique yet classical environment.
Design Scope
Iinitial scope of work was to produce logo and indentity items for store such as packaging, instore signs, menus and marketing material
Design Process
Phase One
The process included my usual approach to design problem solving which includes. Research past and present pizza trends, benchmark, colors swatch selection and supporting visual motifs like textures. after exploring several design solutions we gather feedback and make iterations to the design until approved by stakeholders.
Deliverables
Phase Two
The deliverables included several branding elements such as, branded menus, dinning plate logo design, napkins and pizza box branding.
Tools
Adobe illustrator / InDesign / Photoshop